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Our Story
Born From Passion
Executive Choice is headed by Richard Krohn. With 40 years as a Director in SMEs and 35 years managing an investment company alongside his wife, Gabrielle, Richard brings a wealth of experience to the table.
Richard's passion for personal development was ignited through his time as a Lifeline phone counsellor, a decade serving as Chairman of a non-profit remote residential aged care facility, and his own personal growth journey. Richard's multifaceted background blends business acumen with deep empathy, forming the bedrock of Executive Choice, and his community project The Parallel University.
Family Offices
By witnessing the impact on family offices that generational change and environmental factors cause, Richard was compelled to equip families with the tools and knowledge to balance personal and family office goals.
Richard's research and insight into the 'Laws' of society lay the foundations for the Executive Choice range of services. By identifying the factors that influence how individuals operate, the environment that surrounds them, and the importance of self-reliance in shaping futures, Richard has created a framework that allows every generation to reclaim control over their actions and decisions.
Aligning Goals
The Executive Choice programs are designed to empower each level of a family office through continuous learning, holistic development, and alignment of personal goals with those of the family unit.
By working individually and together through a clearly defined framework, in addition to fostering improved self reliance, Executive Choice provides a robust foundation for long-term custodianship within the family.
Executive Choice acknowledges the crucial challenges that family office members face as they prepare to hand over the reins to the next generation. Differing goals, attitudes towards wealth succession, and diminished appetite for responsibility can be major causes of tension and create risk in maintaining the integrity and purpose of the family legacy.
The goal of Executive Choice is to provide families with the knowledge and tools to build self-reliance in younger generations, increase their knowledge in the operations and management of a family office, and identify and strengthen personal goals that align with, or support those of the family.
Empowering Individuals
Executive Choice stands as a beacon for those seeking to balance wealth management with personal growth. Through our extensive resources, immersive programs, and supportive community, we empower individuals to navigate the complexities of family offices while achieving their personal aspirations.
